At Fruitist, we believe that fresh berries are more than just a product – they’re a burst of flavor, health, and nature. The branding is designed to capture this essence, blending vibrant colors and organic textures to evoke a sense of freshness, vitality, and sustainability. Every element, from the logo to the packaging, reflects the purity of nature and the joy that comes with enjoying handpicked, premium berries.
A bold brand and website for Daring Ventures, an investment company ready to shake up venture capital. Inspired by analog pixel concepts, a blend of unexpected animations with a vivid, bright color palette—think daring pinks, electric blues, and radiant yellows—that pop with retro flair and pop culture energy. Paired with smart user interactions, this striking style delivers a fresh, original presence that commands attention in a crowded field.
Entertainment, gaming, and control for everyone!
We worked with Ericsson North America to design an all new, next-generation experience platform.
Defining the products, design the user experience (UX), create the brand, and devise a go-to market strategies.
Between gaming, streaming, smart home, and social media markets, we were challenged with appealing to a myriad of persona types seeking a variety of features. Branding and communications needs to be flexible enough to work with a variety of global partners.
We molded a positioning and communications strategy that is flexible and appeals to shared wants and needs shared across a broad spectrum of customers—ease of use, value, adaptability, a better life at home and an integrated media experience.
We honed the brand essence and created comprehensive brand and TOV guidelines, to ensure the brand worked across all three sub-brands: the superyacht marina, the waterfront residences and the new resort. A logo had already been designed, but we crafted a revised version to accentuate stability and harmony.
In the substantial brand guide, we gave clear direction in terms of look, feel and voice. We then created new websites, brochures, and extensive marketing materials.
We created a rich working language of visual tones and textures, and drew up parameters for colour palettes and photo shoots (both lifestyle and products). We built an extensive collection of signature icons, as well as advising on placemaking and on-site signage.
We designed, wrote and produced high-caiber printed materials, from perfect-bound brochures for prospective buyers, posters and extras for on-site events during the Miami Grand Prix, along with extensive stationery. We also devised innovative gifts and in-room extras for resort guests.
Primary.Health started out as a volunteer effort in a little California town and has grown into a high quality, scalable all over the country operation when it comes to prevention, testing and vaccination of airborne disease. Our task was to make their brand identity catch up and take that same big leap.
People are at the heart of what they do. The brand ID, concept and design system had to be people-centered, warm and playfully flexible to talk to both a company or a family.
Providing web design, branding, strategy, and user experience (UX) for the Mercury brand and their marketplaces. Mercury is the Nextgen platforms in Digital NFT Collectibles for Sports & Entertainment.
Making watches for those who dare.
Product design, branding, UX/UI & social activation.
Who Dares Wins is more than a watch. It’s an attitude and an approach to living life boldly and on ones’ own terms. A WDW man makes the most of his time and demands a stylish and rugged timepiece ready for whatever he throws at it.
A complete overhaul of the Disney Movie Club customer loyalty program, adapting DMC into a modern product that resonates with new, younger audiences and allows it to maintain a strong position in the rapidly evolving landscape of physical media.
Battle Motors is a leader in the vocational truck industry, providing custom, severe-service chassis and purpose built vehicles for the refuse and recycling, infrastructure maintenance, ground support, agriculture and oil and gas industries under Battle Motors Engineered Chassis brands.
This forward-thinking brand needed a distinctive visual style. We developed a bold approach that matched the name and core message. The brand colors are a vibrant red paired with an electric blue, revealing that this company is not like all the others. The company has now embarked on a new chapter in the company’s long and distinguished history via acquisition by Battle Motors, a company committed to accelerating the world's transition to sustainable energy through manufacturing the most durable and performance-driven class 7 and 8 electric trucks.
Developed of a vibrant and friendly personality for the brand as well as an engaging experience for users as they earned points towards free Uber rides.
Charlie Ride/Free is an innovative, simple new app that gives all people access to free rides. No matter who you are or where you are going, the app makes it simple and easy for everyone to go Car Free, Care Free, and Fare Free. Charlie partnered with Uber, creating a seamless integration between the two, allowing users to directly order rides from within the app.
Brand Strategy and Development of Real Appeal, a program to promote sustainable weight loss and better health.
Real Appeal is a personalized, interactive, online weight-loss program that provides numerous tools and resources people need to succeed, including technology to deliver real human interaction, education and entertainment.
Creating a visual design for Ubomi, a system that will reinforce the ultimate goal of providing hope to communities in need.
In anticipation of the coming Digital HD, Blu-Ray and Disney Movies Anywhere release of Cinderella on September 15th, Disney has launched the “A Million Words of Kindness” campaign. Inspired by the spirit of Cinderella to “have courage and be kind”, Disney invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13th.
Redesign of Munchkin, the world leading producer of baby and family products. The task was to turn it’s B2B company into a consumer facing brand.
Internal audit and marketplace analysis resulted in a comprehensive strategic and market plan, followed by a innovative and elegant redesign of Munchkin’s digital presence. Enjoy the relaunch of the Munchkin ecommerce experience!
Web and mobile design for Urban Zen by Donna Karan.
Branding of Gardner Street, an elementary school in the heart of Hollywood.
Branding of print and web materials for the Mayor’s Office of Los Angeles. Working closely with Mayor Garcetti and his team to create this beautiful work of our fellow Angelinos. Please enjoy and share.
