We honed the brand essence and created comprehensive brand and TOV guidelines, to ensure the brand worked across all three sub-brands: the superyacht marina, the waterfront residences and the new resort. A logo had already been designed, but we crafted a revised version to accentuate stability and harmony.
In the substantial brand guide, we gave clear direction in terms of look, feel and voice. We then created new websites, brochures, and extensive marketing materials.
We created a rich working language of visual tones and textures, and drew up parameters for colour palettes and photo shoots (both lifestyle and products). We built an extensive collection of signature icons, as well as advising on placemaking and on-site signage.
We designed, wrote and produced high-caiber printed materials, from perfect-bound brochures for prospective buyers, posters and extras for on-site events during the Miami Grand Prix, along with extensive stationery. We also devised innovative gifts and in-room extras for resort guests.